Embracing the Challenge of Building the Service Distribution Business
Benefit One strives to bring excitement and joy to people’s lives based on a corporate philosophy of “making good things cheaper and more convenient.”
The market for distributing physical goods is maturing. However, the service industry is relatively young and “immature,” and distribution methods and infrastructure are underdeveloped. The service industry is also characterized by frequent disparities between demand and supply. Such gaps between customers and service providers occur during the ebb and flow of busy periods, creating missed opportunities for both sides.
Benefit One addresses this situation by creating a new “service distribution” market. We match customers’ desire for discounts (demand) with service providers’ desire to attract customers (supply) through subscription-based websites that users pay to access. We will continue drawing on the strength of the user subscription-based business model we have cultivated in our benefit business to build up the service distribution business. In the process, we aim to deliver more “excitement.”
